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We want it, we hate it, we like it, we have it, we lack, it does not make ambitious, we frustrates, makes us feel powerful or miserable, gives us peace of mind, worries us. Is divine and evil. Blessed and cursed. Profane and sacred....

When good weather arrives in Germany, people start to socialize and behave sympathetically and openly. People spend a lot of time outdoors, and the Biergarten or beer gardens become the perfect places to consume a typical drink. Last weekend I welcomed spring by visiting one...

To begin with, I must say that I do not smoke and that I do not like the smell of tobacco, period. I have nothing more to add. But on the other hand I have to say that certain smokers seem attractive to me just...

I have friends, acquaintances, neighbors, and some male people too, who feel old because of their age. If you ask them the age, they make the typical joke of taking off for at least ten years to avoid telling the truth. If they finally dare...

In recent years many brands, including personal ones, strive to approach their audience in a personal way through the virtual world. Through their web pages and their social networks they make huge and constant efforts to win followers and subscribers, but some of them are...

When entering the Hotel Pilar do not expect a reception, or a lobby but the feeling of entering the living room of a house that lives outward. The facade of the hotel is sober but without being pretentious. At the foot of the street in...

The promotion that uses manipulation as a strategy creates a negative link with the customer, which hinders the purchase decision, because it creates skepticism and suspicion. More and more often I confirm how hospitality uses spontaneous and kind language, expresses itself with good wishes and does...

The concept of style is much harder to put into words than creating it. Let’s start by ruling out what it isn’t: It isn’t what you wear. Doesn’t have anything to do with perfection. Doesn’t have to do with fashion nor new trends. It isn’t incoherent. On...

I came across this constraining statement while eyeballing an article and I doubt it will ever escape my thought because I believe paradoxes like these behold great truths. Impressions are not mere visual perceptions, but concepts we absorb throughout each and every one of our...

People react to the way you inspire them to feel. It is a fact that our milieu is truly influential when it comes down to defining our behavior. New experiences have a strong impact in our inner selves which lead to changes in our decisions...

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